Driven by passion for culture


A premium South Asian brand dedicated to reimagining the region’s heritage and artisanship

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Featured products

The 'Al-Quds' hoodie

The 'Al-Quds' hoodie

The 'Al-Quds' hoodie
£49.99
ANSI Pure Wool Kashmiri Shawl

ANSI Pure Wool Kashmiri Shawl

ANSI Pure Wool Kashmiri Shawl
£59.99
ANSI Luna Crop Jean

ANSI Luna Crop Jean

ANSI Luna Crop Jean
£39.99
Alpine Cable-Knit Quarter-Zip Jumper

Alpine Cable-Knit Quarter-Zip Jumper

Alpine Cable-Knit Quarter-Zip Jumper
£34.99

We believe in the power of words, woven into the fabric of everyday life.

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We curate garments that interlace cultural heritage with contemporary flair, celebrating the artistry of Urdu calligraphy and poetry. Each piece is an embodiment of elegance and thoughtful craftsmanship.

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Adorn yourself in poetry, where each stitch whispers verses of beauty and grace.

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